Kerala ‘Great Backwaters’ campaign wins tourism ‘Oscar’

Monday, March 10th, 2014

Kerala Tourism has received the top honors at the International Trade Show organized in Germany (ITB-Berlin). Its Backwater Campaign bagged the coveted Golden City Gate Gold Award that is considered as the Oscars in the field of tourism. Suman Billa, an official from Kerala Tourism, received the trophy at a ceremony held last Thursday in Berlin. This tradeshow started way back in 1966 and 180 countries participated in the event this year. The Great Backwaters is a print campaign that beat the efforts of other tourism boards around the world.

 

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This big award comes after two more national and international awards. Kerala Tourism received the Ulysses award initiated by WTO in January this year while Kerala tourism received top prizes in four categories at National Tourism Awards that were declared in February last month. Reacting to this spate of awards bagged by Kerala Tourism, the tourism minister Mr. A. P. Anil Kumar said that his ministry is elated and honored to receive recognition from the best travel and trade show of the world. Not only will this award won by Kerala Tourism help to attract more and more foreign tourists but also help in cementing Kerala’s place as one of the best tourist destinations of the world.

 

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The Golden City Gate Awards are for tourism what Oscar Awards are for movies and all those associated with this profession or industry. So prestigious is the event that nearly all major countries of the world participate in the mega trade and travel related show every year. The Great Backwaters ad campaign is an attempt by the tourism board of Kerala to present these water bodies as one great holiday destination to the tourists from around the world. This ad campaign has sought to present the backwaters of Kerala as a once in a life time opportunity to the tourists just like the Great Wall of China and the Great Barrier Reef of Australia.

 

In February, Kerala Tourism bagged no less than four awards in different categories at the national Tourism Awards. These awards reflected the innovative use of information technology by the tourism body of God’s own country to present Kerala backwaters as an ideal tourism destination to the tourists of the world. Kerala tourism minister A P Anil Kumar received the awards from minister of state for human resources development Shashi Tharoor at a function held in New Delhi.

 

Talking to the media personas later on, Mr. A. P. Anil Kumar said that these awards were an honor for the tourism department of the state of Kerala and give recognition to the untiring efforts of all those engaged with the promotion of tourism in the state. This has been possible by working closely with the tourism stakeholders along with the modern information technology.

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