Kerala Backwaters – Kerala Tourism launches new ‘Great Backwaters’ campaign

Thursday, October 31st, 2013

The backwaters of Kerala are renowned all over the world for their stunning natural beauty and as an opportunity to indulge in mesmerizing family vacations in the lap of nature. Now Kerala Tourism has decided to up the ante and launch a global campaign to promote these backwaters to lure tourists from around the world. These majestic backwaters of Kerala are now being projected to the global audiences as a once in a lifetime experience on the lines of the Grand Canyon in Colorado and the Great Wall of China. These backwaters have already beaten the Taj Mahal as the preferred tourist destination in India.



The new ad campaign that presents Kerala backwaters as a self contained experience has been shot using most advanced aerial photography. These breathtaking photos and videos have been included in the ad campaign that is all set to be launched all over the internet, especially the social networking sites such as Facebook and Twitter. The campaign has been named ‘The Great Backwaters’ and it is one of its only kind as there has not been a similar project using aerial photographs in the past.


If one goes by the words of A P Anilkumar, the Kerala Tourism Minister, the backwaters of Kerala are not just about houseboats as many believe. They are there to be discovered as a fascinating water world unlike any other on the face of the earth. The ad campaign that will be launched soon on the virtual world is expected to give a much needed boost to the number of tourists coming to the state. This will translate into influx of much needed foreign exchange into Kerala that is required for the further development of the state.


The stunning still pictures that make up this ad campaign are a result of a 8-rotor helicam that was especially designed to capture the essence and beauty of the Kerala backwaters. The shooting was done with the help of a boat with a helipad to help in the takeoff and landing of the helicopter that was used in aerial shooting. Before this aerial shooting, helicopters were used to do reconnaissance of the entire area to pick up the strategic locations finalized for the shoot. After the ad campaign is launched on the internet, its print version will start to appear in various international magazines and newspapers.


The brainchild behind this ad campaign is said to be the experiences of the visitors who have been to the backwaters of Kerala. The manner in which these international tourists described their experiences of the unique water world convinced the authorities to come up with a promotional ad campaign to project Kerala backwaters as a once in a lifetime experience to the global audiences. The reason why aerial perspective was chosen over terrestrial photography was because of its ability to capture the diversity and largeness of the water world. One can see the lakes, the river network, and the islands in this aerial ad campaign.

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